Fiocchi Announces Ben Peters as Director of Sales

Fiocchi, a global leader in defensive, target, and hunting ammunition, is pleased to announce the hiring of Ben Peters to the position of Director of Sales. Peters will start his new role with the company on August 28, 2023.

A graduate of Auburn University, Peters has spent nearly a decade in sales, business development, and marketing positions in the outdoor segment, including seven years serving these functions with Remington Outdoor Company and, most recently, working as Director of Sales for Primary Weapons Systems and Lone Wolf Arms. Prior to his positions in the outdoor industry, Peters held a Sr. Financial Sales Adviser II position at the global financial services firm BBVA Compass.

"As the new Director of Sales for Fiocchi of America, Ben will be tasked with managing over 20 territory reps and several rep groups," said Fiocchi VP of Sales Chris Tinkle. "With Fiocchi's ongoing expansions in both product lines and manufacturing capacities, Ben's experience and proven capabilities will be significant assets for us immediately and moving forward."

"I am extremely excited to be joining the Fiocchi team in this key position," said Peters. "The Fiocchi brand stands tall in the high-performance ammunition segment—from its world-class competition shotshells to its precision-manufactured centerfire and rimfire offerings for hunting and defense. The commitment to producing quality products and delivering exceptional customer service requires a sturdy chain of individuals all working towards the same goal, and I look forward to strengthening and growing the sales link in that chain."

Peters will be working out of the Fiocchi of America headquarters in Ozark, Missouri.