Fiocchi Announces Partnership with The Clay Lab

Mon Feb 27, 2023

Fiocchi, a global leader in defensive, target, and hunting ammunition, is excited to announce its partnership with The Clay Lab. This new partnership is part of a continuing initiative by Fiocchi to support the shooting sports and to help grow the knowledge base of and participation in sporting clays competition and recreational shooting.

Developed and hosted by competitive shooters Scott Hardison, JP Tayamen, and Jeremy Smock, The Clay Lab focuses on producing high-quality videos that cover the sporting clays community, events, and gear reviews, but also takes deep dives into the processes and technical aspects of shotgun shooting to provide valuable insight for beginner and advanced shooters alike.

“Joining Team Fiocchi has been an exciting time for our channel," said The Clay Lab co-host Scott Hardison. "As our squad's knowledge and experience in the game have grown, we have come to understand the importance of quality ammunition. With the backing of Fiocchi, we couldn’t be more confident in our future. Delivering quality content to the community has always been our goal, so it just plain makes sense for our channel to be paired with the quality of Fiocchi.”

To learn more about The Clay Lab, visit or check out their YouTube channel.